Category Archives: marketing

If I ever had a bar – top 10..11.. names for my cocktails

Petite mort Petrichor 58 – Tui Purple zone bb chou Go away closer Star drunk Golden hour Untogether Duchenne smile Schaukel

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We are worse than goldfish! – the increased value of 1 second of your attention

Have you ever thought about the value of ‘1 second’ of your attention?  Humans’ attention span is getting shorter and shorter. (In fact, according to much promoted statistics about ‘the web,’ I already lost 80% of the readers by now… (80% … Continue reading

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Tall, skinny, extra hot…

… Latte. aka the surge of modular selling … Starbucks was one of the first brands to give people the perception of power by letting them’design’ the exact coffee they want. By allowing them to specify size, temperature and the … Continue reading

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Surprise me! – why review websites are ruining our happiness

Since the massive spur of review based e-commerce websites such as TripAdvisor.. it has become close to impossible to be dumbfounded by the quality of the service we get. Just pause for a second and think about it… When was … Continue reading

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In value veritas – the unpleasant truth about value centric project delivery

Most companies buy into the ethos of value based pricing models and propositions as part of their go to market strategy. It is a widely accepted principle to charge for services based on the alleged value the client actually receives … Continue reading

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