Category Archives: advertising

We are worse than goldfish! – the increased value of 1 second of your attention

Have you ever thought about the value of ‘1 second’ of your attention?  Humans’ attention span is getting shorter and shorter. (In fact, according to much promoted statistics about ‘the web,’ I already lost 80% of the readers by now… (80% … Continue reading

Posted in advertising, marketing, strategy | Comments Off

Best b2b banner ad -IBM

In my view, IBM has delivered some of the most creative b2b banner ad campaigns… and this is one of my favourites… How much can you sell this yacht for? The ad heavily relies on ‘gamification’ techniques, which I have … Continue reading

Posted in advertising, augmented reality, marketing | Comments Off

Are the cogs stuck? – Microsoft Cloud Campaign – part 2

I revisited the Microsoft cloud website which I was so impressed of 6 months ago… but my early stage enthusiasm had to catch up with the reality now… (My original blog about Microsoft Cloud Website feb 2011) What has changed? … Continue reading

Posted in advertising, marketing, web web web web web web | Comments Off

LEGO – played well!

Leg godt! (the origin of the word LEGO) means ‘play well’ and LEGO, certainly did play well! Revitalised Lego is a brand to admire. In the world of cyber gaming, Lego clearly managed not only to survive but to achieve … Continue reading

Posted in advertising, augmented reality, crazy idea, web web web web web web | Comments Off

Does it ‘blue’ you away??? – Microsoft Cloud Power ad campaign

Microsoft setting the cogs in motion…. Nowadays…it is difficult to miss the Mircosoft cloud ad campaign…they have displays pretty much everywhere in London.  www.microsoft.com/en-us/cloud/default.aspx They did get something very well…You DO remember it!!! The cogs are visually very distinguishable. Once … Continue reading

Posted in advertising, web web web web web web | 1 Comment