Best b2b banner ad -IBM

In my view, IBM has delivered some of the most creative b2b banner ad campaigns… and this is one of my favourites…

How much can you sell this yacht for?

The ad heavily relies on ‘gamification’ techniques, which I have always been fond of (as per my previous blog entry).

Once you give your estimation (massive guesswork from my part), it gives you very simple (and intercative) graphs and a ‘straight to the point’ message: Stop Guessing. Start Knowing with IBM Business Analytics.

Simple, but effecient. And you do not even need to fill out a form!

PS: I did check, and changed considerably my estimate. Figures have not changed dramatically…

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